Food systems are a foundation of human and planetary well-being and central to achieving the Sustainable Development Goals. Yet they also contribute to ill health, inequity, environmental degradation, and greenhouse gas emissions. These challenges demand urgent food systems transformation. Such a transformation requires understanding the status of food systems across their diverse functions.
This working paper describes the application of the Behaviour Centred Design (BCD) framework to develop the 'Moments with Mothers' campaign, an intervention to improve IYCF practices supporting pregnant women, mothers, and other caregivers in Nacala Porto and Mossuril, Nampula province.
This document describes the work GAIN has been doing on demand creation, mainly under the Making
Markets Work programme. The purpose is to inform interested readers about the approach and progress made
in the last three and a half years.