Demand creation at GAIN


This document describes the work GAIN has been doing on demand creation, mainly under the Making Markets Work programme. The purpose is to inform interested readers about the approach and progress made in the last three and a half years.

There are four sections that describe

  • The role of demand creation in GAIN strategy
  • The evidence that informs our approach to demand creation
  • Our demand creation approach
  • Activities undertaken to test and develop our demand creation approach

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