KEY MESSAGES
Book Antiqua (Bold)
Improving people’s diets to reduce malnutrition.
Book Antiqua should be used for key messages only and always in Bold. You can highlight keywords in bordeaux for greater impact. This font is available on all Microsoft programmes (Word, Excel, PowerPoint, etc).
TITLES
Avenir Black (or Arial Bold)
THE MARKETPLACE RWANDA
SUBTITLES
Avenir Black (or Arial Bold)
THE MARKETPLACE RWANDA
TEXT
Avenir Book (or Arial)
Lorem ipsum dolor sit amet, ad his vidit facilisis, veri probatus petentium vim at. Alii dolorem singulis at mei. Interesset interpretaris ut mei, pro vidit harum maluisset te.
Titles and subtitles : use uppercase for short titles (less than 50 characters including spaces). If more than 50 characters, use lowercase.
Colours: the text should generally be black on a white background. The red bordeaux is used to highlight keywords in key messages and titles only.
Fonts: for titles and subtitles we use Avenir Black and for normal text we use Avenir Book. Both fonts can be downloaded from the web on PCs. If you can’t download these fonts, please use Arial Bold for titles and subtitles, and regular Arial for normal text.
Style: please do not “justify” text. All texts should be aligned to the left.