Reaching Lower-Income Consumers with Nutritious Foods: Increase value through convenience

From the consumer perspective, product costs can include not only monetary costs but also time and effort costs of acquiring, preparing, and consuming foods: for the consumer, these jointly shape the product's effective affordability. The cost of time and fuel to prepare food is not insignificant in many low- and middle-income countries.

Reaching Lower-Income Consumers with Nutritious Foods - Using small package sizes

One of the simplest ways to alter affordability is simply to sell products in small package sizes. This is probably the most common strategy used for reaching lower-income consumers across product types and contexts.

In a world of rising conflict, we must cultivate the fields to grow peace

As thousands congregate in Iowa for the 2023 Borlaug Dialogue to search for ways to end global hunger and celebrate this year’s World Food Prize Laureate, his words ring truer than ever.

We must address the interconnected challenges of climate change and nutrition

Launching today are two reports outlining both the pathways through which nutrition and climate are connected and the current state of action on addressing these two issues. The reports will be launched at a side event co-hosted with the World Health Organization (WHO), the Food and Agriculture Organization (FAO), the Global Alliance for Improved Nutrition (GAIN), and the Scaling Up Nutrition (SUN) movement, along with an official reception hosted by Canada, New Zealand, and the United Kingdom.

Accelerating Action and Opening Opportunities - A Closer Integration of Climate and Nutrition Report

- 25/10/2023

But how do we assess current levels of integration and opportunities to strengthen it? That is where this baseline report comes in. It assesses integration and identifies opportunities to act jointly. The bad news in its results is that in general, climate and nutrition are not well connected.

An urgent call to scale-up access to healthy diets for the most vulnerable

Nutrition and Food Systems experts along with world leaders come together, in this week of World Food Day, for the Sixth Global Conference of the Micronutrient Forum, at the World Forum in the Hague, Netherlands.

Business Models for Reaching Lower-income Consumers

- 11/10/2023

The GAIN Business Model Research (BMR) Project, funded by the Netherlands Ministry of Foreign Affairs, aims to identify promising business models that can do just this.

Improving Nigeria food system to reduce malnutrition

- 04/10/2023

Nigeria’s plan for the transformation of its food systems, presented after the landmark 2021 United Nations Food Systems Summit, is proof of its strong political dedication to implementing impactful changes in the country’s food systems.

GAIN Code of Conduct

- 25/09/2023

The Code of Conduct is a solemn and good faith commitment each of us makes to uphold these values at GAIN, at all times, no matter the relationship, and whether or not our actions are visible to others.

Reaching Lower-Income Consumers with Nutritious Foods - Cross-Subsidisation and Segmenting by Quality

In a cross-subsidisation model, one product is sold with a larger margin, with the excess profit used to subsidise another product sold at a smaller margin (e.g., by covering all or most company fixed costs with the higher-margin channel). BMR’s systematic review found several examples of companies using this strategy with the same product sold in different forms or settings to different groups of consumers.