Foodborne illnesses contribute to the burden of diseases worldwide. Ensuring food safety is therefore essential to fight malnutrition in all its forms. In Pakistan, the Punjab Food Authority (PFA) was established in 2011 with the responsibility for ensuring the safety and quality of all food items and products in the province through raising awareness and enforcing food hygiene and quality standards.
Fighting malnutrition in all its forms is one of the major challenges of the 21st century. Addressing it will require an agricultural transformation. Within Africa, this must include a focus on small and medium-size farms, which provide about 80% of total calories in sub-Saharan Africa, as well as other small actors along the value chain.
This paper describes an innovative behaviour change communication project, implemented as part of the Baduta project, including rationale and early impacts. Baduta was a multi-component project developed by the Global Alliance for Improved Nutrition (GAIN), together with partners, to improve maternal and infant nutrition.
