Micronutrient malnutrition remains a significant challenge in Indonesia, particularly among impoverished populations who struggle to afford and access nutrient-rich foods. Iron deficiency anemia is especially concerning, affecting 48.9% of pregnant women and 38.5% of children across the country. To address these gaps, the Ministry of Health, in collaboration with the Global Alliance for Improved Nutrition (GAIN), conducted a comprehensive Micronutrient Gap Assessment (MGA). This assessment aimed to evaluate micronutrient intake levels among Indonesians and identify the potential benefits of rice fortification in meeting recommended dietary requirements.
The objective of this paper is to describe the initial scaling-up phase of the 'Baduta' programme (Baduta 2), which aimed to support national stunting-reduction efforts in Indonesia through emotional demonstrations (‘emo demos’), reflecting on the challenges faced and ensuing lessons learned, following the promising results of the 2017 evaluation of the programme.