Stories from the Forefront: Interviews with Social and Behavior Change Communications Media Professionals

This report presents stories from top practitioners in the field of Social and Behavior Change Communication (SBCC) media worldwide – including executive directors, country directors, producers, and researchers – in order to uncover the nuances of program development that can guide more effective EatSafe SBCC media productions and help implement more sustainable programmes. At the conclusion of interviews with six SBCC professionals, two broad themes emerged that have practical implications for the design of EatSafe SBCC media interventions.