EatSafe: Evidence and Action Towards Safe Food


EatSafe: Evidence and Action Towards Safe, Nutritious Food is a USAID-funded, five-year project aiming to enable lasting improvements in the safety of nutritious foods in informal markets by focusing on the consumer.  Project partners will implement and test a series of interventions to substantially improve food safety, working with vendors and creating consumer demand for safe nutritious foods.

EatSafe has three main goals


Goal 1

Consolidate and generate evidence about consumer values and perceptions related to food safety, gender roles and norms that may influence food-safety-related behaviour among consumers, vendors and other actors in the supply chain.

Goal 2

Develop and test tools for consumers and market vendors to communicate about and/or reduce food safety risks.

Goal 3

Generate evidence on how to engage and empower consumers to demand safe, nutritious foods.

The project will be implemented in two phases in each country


  • Phase 1: Building the foundation for success: Consolidate evidence, fill context-specific knowledge gaps, and test innovative consumer- and vendor-facing tools to create demand and reduce risk.
  • Phase 2: Gathering new knowledge and evidence to inform future programming: Implement a series of experimental interventions to generate new evidence on how to engage with and empower consumers to demand safe, nutritious foods.

EatSafe is led by the Global Alliance for Improved Nutrition (GAIN), in partnership with the International Livestock Research Institute (ILRI) and Pierce Mill Entertainment and Education (PME).

The vision for EatSafe is to expand as a multi-country project, aligning specific countries with concurrent USAID missions in that region, as well as other local stakeholders. Specific activities packages, as well as focus value chains and geographies, will vary by country and will be defined in close consultation with USAID, local government and other local stakeholders. Currently, EatSafe is fully staffed and operating with Mission concurrence in Nigeria. EatSafe’s COVID-19 response market-based activities are functional in four additional countries (Kenya, Tanzania, Ethiopia and Bangladesh).

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