This report brings knowledge from ethnographic and other relevant social sciences sources to inform the design of EatSafe's intervention and evaluation methods. It examines prior research on food safety-related topics using ethnographic and related methods, then uses the results to glean insights for the design of EatSafe research and intervention activities. By amassing a range of prior focused ethnographic studies on food and nutrition topics and undertaking a targeted search for other studies using similar methods, EatSafe identified a total of 35 relevant studies. The review revealed the following key findings:
- Consumers have strategies to mitigate food safety risk, but these strategies are not equally available to everyone in a population;
- Gender is a fundamental determinant of food safety beliefs and behaviors, including differential risk;
- Traditional food markets are just one source of risk among many faced by consumers;
- New messaging (on food safety and other topics) is perceived and evaluated in concert with other information circulating in the social and media environment;
- Specific circumstances exist in which individual agency is expanded and food safety-promoting behaviors can be more readily adopted;
- Vendors may face personal or business-related risks in situations involving food safety, which could provide incentives for them to act; and
- Ethnographic methods are well-suited to examining the topic of food safety perceptions and that the resulting data may be valuable if the investigation is focused on specific foods.