Focused Ethnographic Study on Food Safety Values, Knowledge and Practices in Traditional Markets in Birnin Kebbi, Nigeria

To examine perceptions, knowledge, and experience related to food safety among consumers and traditional market vendors, EatSafe conducted a focused ethnographic study. The study involved a modular approach of qualitative methods: in-depth interviewing, semi-structured interviewing, cognitive mapping techniques (e.g., free listing and ranking), and market observations. It was conducted in two phases, with the results of the initial phase informing the focus of the second phase.