The Global Alliance for Improved Nutrition (GAIN) launched today a new version of its main website and refreshed brand guidelines. The changes are designed to better communicate its work on transforming food systems to deliver better nutrition for all, especially the most vulnerable to malnutrition. “Our brand enhancement is more than just a visual makeover. It aims to create a better tool to communicate our work to our stakeholders and partners and engage them in finding sustainable solutions to the malnutrition problem”, said Steve Godfrey, GAIN’s Director of Policy and External Relations.
The GAIN brand identity and strategy, as well as the website, were revised and redesigned by the GAIN Communications team, with the support of Inox Communication - a digital brand agency based in Neuchâtel, Switzerland. Laurent Cortés, Head of Digital at Inox Communication said: “Inox is grateful for having the opportunity to actively contribute to the revision of the GAIN identity and the development of its new website. Supporting an organisation whose aim is to end malnutrition worldwide represented a new challenge for us, which we had to tackle with a stronger sense of responsibility and ethics. For both our creative and development teams, this project evolved from making technical skills and talents available to contributing to a higher purpose with dedication and passion.”
For both our creative and development teams, this project evolved from making technical skills and talents available to contributing to a higher purpose with dedication and passion.
Describing the new website, Nathalie Perroud, Head of Communications at GAIN, explained: “We made every effort to provide our web users with an improved user experience, by offering them a clear and intuitive navigation, easy access to key sections, a powerful new search tool, and several filtering options. We also strived to follow advanced web standards to display interactive content and meet the AA accessibility requirements of the World Wide Web Consortium (W3C), so that all users can access our site – regardless from the technology they use and their ability or disability.”
The new website includes key messages about malnutrition and a new glossary of key nutrition terms to make nutrition science understandable to all audiences, including non-experts in nutrition or global health. The resource section was also upgraded. It now contains over 350 reports, publications, and datasets – including a newly-created GAIN Paper Series. Stories highlight the testimonials of the individuals/communities that GAIN seeks to serve through its programmes and projects, and the our people section illustrates the contributions of GAIN staff members in tackling the global malnutrition challenge.