Sadia assumed her current function with GAIN in May 2020 where she oversees communications with a sharp focus on relationship building. She is an expert in public and crisis communications, media relations, advocacy, and digital marketing to position and advance organisational priorities.
Sadia started her career in 1997 as a United Nations (UN) Volunteer to the UN refugee agency and then moved to the International Committee of the Red Cross in 1998 where she remained for 10 years, working in multiple positions as polyvalent delegate, head of office, head of sub-delegation, and communications lead. In 2007, she moved back to Geneva where she worked for Drugs for Neglected Diseases initiative, the International Federation of the Red Cross, UNI Global Union, and her most recent post before joining GAIN for the last 6 years was in the biopharma trade association, IFPMA. In all these positions, Sadia was namely advising and managing their respective communications portfolio.
Sadia’s international experience includes living and working in North Caucasus, Russia, Colombia, Angola, Kenya, Tanzania, Congo-Brazzaville, Sudan, and the Democratic Republic of Congo (DRC).
Sadia holds two MAs in International Relations (1996) and Translations (1993) from the Geneva Graduate Institute and University of Geneva respectively.