Vivian Hoffmann is a Senior Research Fellow at the International Food Policy Research Institute and holds a Ph.D. in Agricultural Economics from Cornell University. Much of Hoffmann’s research has focused on health behavior and technology adoption at the household and farm level, with an emphasis on post-harvest practices and food safety. She has led large-scale cluster-randomized controlled trials on farmer behavior in Kenya, Ghana, India and Uganda. Her published work includes several papers on the adoption and impact of access to training and post-harvest technologies for aflatoxin control.
In addition to household and farm-level analysis, she has collected and analyzed data from small-scale retailers in Kenya to assess consumer demand for aflatoxin-safe food. Hoffmann is an Associate Editor of the American Journal of Agricultural Economics.