Story Sourcing in Birnin Kebbi, Nigeria

Story Sourcing is the semi-formal process that uses journalistic techniques to gather stories directly from the audience of interest. EatSafe conducted this story sourcing activity to create resonant and culturally relevant media interventions that integrate food safety messages and behaviors. In January 2021, three Story Scouts conducted 61 in-depth interviews with food vendors in Birnin Kebbi traditional food markets. From these interviews, they selected 24 (eight each) stories to write up. Scouts interviewed primarily Hausa men and women aged 18-70 years old who sold a wide variety of foods, including staple grains, vegetables, meat, fish, and oils. These stories and the themes therein will guide the development of resonating media programs that feature food safety messages and behaviors (e.g., SBCC media such as radio dramas, videos used in training, etc.).