This report outlines the various private sector actors involved in rice fortification, as well as the interests and role of those actors. It offers case studies which further illustrate what the critical role of the private sector has been in various delivery models.
While rice fortification has been an underutilised public health tool to date, the successes outlined in this paper provide important insights into how to ensure the role and interests of the private sector are leveraged appropriately vis-à-vis various delivery models and that costs appropriately absorbed.