Marketplace for nutritious foods program: value chain and reach analysis – Vegman case study, Chimoio, Mozambique

The Marketplace for Nutritious Foods (MNF) programme was established by the Global Alliance for Improved Nutrition (GAIN) in 2013 to promote innovation and catalyse private sector engagement in producing and marketing more nutritious foods for lower income households in Sub-Saharan Africa. The program is operating in three countries: Mozambique, Kenya and Rwanda and as of today, 34 businesses have been supported. 

With support from the United States Agency for International Development (USAID), a series of cross-sectional case study evaluations were conducted to assess how the MNF program and its business awardees have affected market-level availability and consumer-level access to nutritious foods. This case study assesses the extent to which GAIN’s inputs to Vegman, a vegetable and fruit producer in Chimoio, Manica Provice, Mozambique via the MNF program have helped improve availability, affordability, ease of access, convenience and desirability of nutritious food products (in this case, vegetables, with a specific focus on cabbages) in local food markets.

The report covers the mapping of the distribution, value chain and reach analysis of Vegman and includes inputs taken from observations on local markets, price checks and interviews done with participants at all levels of the vegetable production and distribution value chain between April and July 2017.



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