Commercialisation of biofortified crops (CBC) factsheet

The Commercialisation for Biofortified Crops (CBC) project was launched by GAIN and HarvestPlus in 2020 with an overall goal to reach at least 167 million consumers with nutrient-dense biofortified foods (previously piloted by HarvestPlus) by 2022 in six countries in Africa (Nigeria, Kenya, and Tanzania) and Asia (India, Bangladesh, and Pakistan), through commercial pathways.

To realize this goal, both organizations developed country-specific strategies informed by inception assessments