Assessment of premix distribution in Pakistan: option analysis


Wheat flour and edible oil are key foods consumed in Pakistan. Fortification of wheat flour with iron and folic acid is recommended across the country and efforts are under way to make wheat fortification mandatory. Edible oil and ghee are required to be fortified with vitamin A. During the last ten years, various options, including models with full and partial premix subsidies have been tried in Pakistan. To move food fortification forward, the Global Alliance for Improved Nutrition (GAIN) initiated an assessment of premix distribution and related program design.

The study analysed multiple program design options covering operational complexities, premix supply, the roles of private and public sectors, branding, marketing and advocacy, cost to consumer and quality assurance. This report presents the results of the various options evaluation and key conclusions drawn from the assessment.  
 

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