COVID-19 in Traditional Markets - Evidence of Consumer and Vendor Resilience During a Global Pandemic

COVID-19 in Traditional Markets - Evidence of Consumer and Vendor Resilience During a Global Pandemic


For consumers that are nutritionally vulnerable, traditional markets provide access to nutritious food and for vendors, these markets are their source of livelihoods. While traditional markets regularly pose risks to food safety and hygiene, increased hazards, like the infection and transmission of COVID-19, make these environments increasingly hazardous for consumers and vendors.

USAID has supported EatSafe: Evidence and Action Towards Safe, Nutritious Food to track behaviors of consumers and vendors in 12 traditional markets in Bangladesh, Kenya, Ethiopia, Nigeria, Tanzania and Mozambique. The goal, to understand how traditional markets have adapted during this rapidly changing situation to assess the availability of nutritious food, health safety information, business impacts, and customer trust and resilience.

This webinar served as a reflection on the consumer and vendor data collected from traditional markets during the COVID-19 pandemic. Researchers and country stakeholders will share key trends that have emerged in traditional markets, along with nuanced narratives that have developed based on this work.

A recording of this webinar is below, as well as resources including: