Shrimoyee's entrepreneurial and food journey started more than a decade ago when she moved to the UK for her Master’s degree. Frustrated with the lack of real Indian food in her adoptive country, she created a food blog which grew and gave rise to her fist pop-ups, Calcutta Street which attracted a lot of media attention from mainstream press like The telegraph and BBC.
The success of the pop-ups eventually led Shrim to raise private equity investments to open two Calcutta Street restaurants in London’s trendy Fitzrovia and Brixton, attracting much press attention in the UK and abroad including CNN, Bloomberg, FT and BBC to name a few. Shrim has since then moved on to production and presenting, she has produced and presented several ads and shoots for brands including Taster, Unielever (Knorr), Uber Eats, Antstream arcade, Elevit and other brands.
She has also made several television and radio appearances for shows on Channel 4, BBC, Soho Radio, Tastemade and Food Network. She just finished producing and presenting a pilot for a documentary series about exploring the Indian middle class through food. Shrimoyee also regularly presents and produces content for Tastemade, Food Network, India and other brands and recently got featured in an ad film for a global food brand owned by Unilever and a 4 part series on baby food recipes called Tiny Spoons on Food Network India.
She is very active on social media campaigns about Food Security and Reducing food waste and is an advocate for making a difference with food, she also frequently works with The Food Foundation on their global youth led campaign Action4Change.
Shrimoyee holds a masters degree in business and finance from University of Manchester and has done a diploma from The Guildhall School of Music and Drama.