Shaping markets to combat undernutrition: rethinking approaches to scaling up the role of the private sector

This paper provides a snapshot of new approaches and innovations led by the private sector to shape and change food consumption patterns. It also raises the question of how to build on these models to redress the urgent dietary needs of some two billion undernourished people. 

To combat undernutrition, collaborative efforts are needed to create and shape consumer demand around better nutrition and create favourable market conditions for investment in new products.



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