Pakistan produces a wide variety of fruits, yet a significant share is lost due to limited processing capacity, weak value chains, and low value addition. At the same time, many consumers especially children and low-income households lack access to affordable, nutritious snack options.
To respond to this challenge, the Nutritious Fruit Bars Initiative was launched in 2024 through a partnership between GAIN, Arla Foods Ingredients (AFI), Pakistan Business Council (PBC), local SMEs, and public-sector stakeholders. The project aimed to convert surplus fruits into nutritious, protein-enriched fruit bars, strengthen local food processors, and demonstrate a sustainable business case that improves nutrition while creating economic opportunities across the value chain.