Market research report: understanding consumer demand for nutritious food in Nyanza District, Rwanda


This summary report presents outcomes from market research interviews conducted with consumers in Nyanza District on behalf of the Marketplace for Nutritious Foods, Rwanda from December 2015 to January 2016. 

The Marketplace for Nutritious Foods intends to support Rwandan businesses to accelerate their capacity for production and marketing of nutritious foods. The objective of the Nyanza consumer interviews was to complement GAIN’s landscaping of the business environment with information on demand-side aspects of the food system–including what foods people are buying, where they are buying them, and what the important factors governing food purchases appear to be using a focused ethnographic study approach.
 

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