Market and consumer evaluation of the marketplace for nutritious foods program: a case study approach – Alves Case Study, Maputo, Mozambique


The Marketplace for Nutritious Foods (MNF) programme was established by the Global Alliance for Improved Nutrition (GAIN) in 2013 to promote innovation and catalyse private sector engagement in producing and marketing more nutritious foods for lower income households in Sub-Saharan Africa. The program is operating in three countries: Mozambique, Kenya and Rwanda and as of today, 34 businesses have been supported. 

With support from the United States Agency for International Development (USAID), a series of cross-sectional case study evaluations were conducted to assess how the MNF program and its business awardees have affected market-level availability and consumer-level access to nutritious foods. This case study assesses the extent to which GAIN’s inputs via the MNF program have helped improve Alves & Companhia Ltda. (“Alves”), a meat processing company based in Matola, in the suburbs of Maputo, Mozambique, contribute to increasing the availability, affordability, ease of access, convenience and desirability of nutritious food products (in this case, meat products, with a specific focus on hamburgers and sausages) in local food markets.

This report covers the mapping of the distribution, value chain and reach analysis of Alves and includes inputs taken from observations on local markets and at local stores, price checks and interviews done with participants at all levels of the meat processing production and distribution value chain. 
 

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