Leveraging Consumer Demand to Drive Food Safety Improvements in Traditional Markets – An Activity Implementation Guide


Feed the Future's Evidence and Action Towards Safe Nutritious Food (EatSafe) aimed to increase consumer demand for safe, nutritious foods in traditional food markets in Nigeria and Ethiopia. This document details recommended approaches for implementing activities aimed at enhancing food safety in traditional markets through demand-driven behavior change, drawing on insights and lessons learned from EatSafe’s activities in these countries.