Evaluation of the Unilever Shakti+ sales model pilot programme in Nigeria


A Shakti+ Programme pilot was launched in Nigeria in May, 2016 with 400 Shakti+ ladies in the states of Imo and Ogun. The Shakti+ pilot focused on preventing iron deficiency among women and adolescent girls using targeted marketing of Knorr iron-fortified bouillon cubes, one of the main products sold through the Shakti network.

The main objective of the evaluation was to assess the likelihood that Shakti+ activities contributed to the two primary outcomes that the programme implementers aimed to achieve, specifically, the use of Knorr iron-fortified bouillon cubes in cooking and the addition of green leafy vegetables (GLV) to soups and stews. Results of this evaluation indicate that the programme was successful in the development of a delivery channel that ensures accessibility of Knorr iron-fortified bouillon cubes to househs within the selected catchment areas.

Request dataset

Datasets are open access. In order to receive this dataset, you need to fill in the form below and agree with the terms of use for datasets and with the privacy policy of GAIN. After requesting the dataset, the file will be sent to your email address as soon as possible.

Dataset request form

Terms of use and privacy policy

In order to receive this dataset, you need to agree with the terms of use for datasets and with the privacy policy of GAIN.

I have read and agree with the terms of use for GAIN's datasets.
By providing my name and contact details as part of this request, I agree with the GAIN privacy policy.

Feedback

feedback

We greatly value your feedback

Overall impression of our website
Did you find what you were looking for?