Usman is a Senior Research Associate with the Whey2Value project at GAIN and a food systems innovator working at the nexus of knowledge, leadership, and action to advance sustainable nutrition solutions. He also leads the SUN Business Network Pakistan and drives private sector engagement to mobilize businesses in contributing to sustainable economic development through market-driven food system approaches. His leadership in initiatives such as Whey2Value and Nutritious Fruit Bars demonstrates how innovation can unlock circular economy solutions and transform food value chains.
With expertise in business modelling and systems research, he applies a systems thinking lens to connect diverse actors and processes, turning complex food system challenges into opportunities for inclusive and sustainable growth. His work champions systems thinking, circular economy approaches, and innovation-driven transformation, advancing food systems that deliver nutrition, sustainability, social wellbeing, and overall economic growth.
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