Requests for Proposals

Farmers in Kenya use pesticides to controls important pests from destroying their vegetables to reduces on farm losses. The farmers are supposed to observe pre-harvest intervals to reduce pesticides residues to the allowable limits that cannot cause harm to consumers.  

To ensure safety of consumers , the project will conduct Maximum Residue Analysis for vegetables from various sources touch points in six counties through a qualified company or a consultancy firm

This RFP seeks a qualified organisation or consultant to collect and test vegetable samples for pesticide residues, ensuring they meet Kenya’s approved Maximum Residue Limits and are safe for consumers.

The purpose of the creative services assignment is to develop a creative strategy and campaign toolkit that positions wholegrain maize, flour and beans as nutritious, practical and desirable foods for households and schools in Kitui, Makueni, Embu and Tharaka Nithi.

Using the FoodFiti brand, the campaign will address negative perceptions and encourage increased purchase and consumption. The service provider will review existing research, develop the campaign strategy and messaging for parents, learners, school administrators/PTAs/procurement committees and Village Based Advisors, create vernacular radio scripts for the four counties, and produce campaign materials including retail visuals, brochures, a campaign toolkit and two 30-second radio adverts.

The objective of this assignment is to use vernacular radio stations across Kitui, Makueni, Embu and Tharaka Nithi to increase awareness, improve perceptions and build confidence in the consumption of wholegrain flour and beans among farmer households, caregivers and schools.

Over an 11-month period, the selected media house will serve as the main consumer awareness and engagement channel, targeting approximately 60,000 households and consumers. The service provider will identify suitable local radio stations, develop and implement a media placement plan, facilitate talk shows, live call-in programmes and expert interviews, and use audience data to demonstrate reach and effectiveness. It will also provide ongoing media and account management support, monitor and report campaign performance, and share audience feedback and data on demographics, market penetration and geographic coverage.

The assignment aims to increase household and school learner acceptance of wholegrain flour and beans through practical cooking demonstrations that address concerns around taste, texture and ease of preparation.

The service provider will conduct community demonstrations through farmer meetings, Farmer Service Centres, cooperative platforms, community forums and MSME/miller locations. School demonstrations will engage learners, parents and school management, while also training school cooks on preparing wholegrain and/or fortified maize flour.

The agency will also monitor and report on demonstration activities using GAIN-provided templates. Key partners will include Village Based Advisors, Farmer Service Centres, Community Health Promoters and County Nutritionists to support community engagement, public health alignment and adherence to nutrition standards.