Healthy food for a healthy future in India

A Global Alliance for Improved Nutrition (GAIN) project that supports women in rural India, and provides food for tens of thousands of women and children, will receive a boost from the global GIVE-A-DAY initiative launched by BESTSELLER.

BESTSELLER is a family owned clothing and accessories company with more than 3,000 stores across 38 markets. On Friday 10th April 2015 they will donate the equivalent of that day’s net revenue to charity.

GAIN will use the donation to expand its program in India, where almost half of all children under five are malnourished. Lack of nutritious food stops a child from growing and learning properly, trapping them in a life of poverty and unfulfilled potential. To help break the cycle of poverty and malnutrition, GAIN brings together groups of women, and trains them to run their own factories producing nutritious foods. The food is bought by the government who distribute it for free to the most vulnerable.

The project is already changing lives for the better in India. In a remote village in rural Rajasthan 10 local women own and operate a factory that delivers 30 metric tons of a flour enriched with vitamins and minerals to 10,000 women and children, helping them to be strong and healthy. The State Government of Rajasthan, through their social welfare program, acts as both a buyer and distributor of the product, which is then handed out through community centres.

The project is helping tens of thousands of women and children in the Indian states of Rajasthan and Bihar. The donation will enable GAIN to extend the program to other states in India.

Save the Children, UNICEF and 39 local charity organisations will also benefit from BESTSELLER’S GIVE-A-DAY INITATIVE. The full list of shops participating and the list of the 39 local charity organizations can be found at

Save the Children will help some of the 31 million children living in boarding school-like facilities in rural China, who have been abandoned by their parents who have been forced by poverty to seek jobs in the big cities. BESTSELLER and Save the Children will support the Dream School project that will ensure proper school attendance and a chance for a better future for tens of thousands of children in rural China. See more at

Together with UNICEF – the United Nations Children’s Fund – BESTSELLER will support a project to significantly reduce the child mortality caused by malaria in Angola, Kenya and The Democratic Republic of Congo.  Every minute, a child dies of malaria somewhere in the world. Over 80% of the deaths occur in Africa south of Sahara, and 90% of these are children under the age of five.  See more at

Learn more about GAIN’s project here or hear from the women themselves by watching our short video.

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Learn more about GAIN’s work in India