Making Markets Work

Making Markets Work

The Making Markets Work programme is comprised of six areas of work carefully designed to address the key barriers which prevent markets from facilitating the consumption of nutritious and safe foods:

  1. Building demand: develop new models and approaches to understand how we can drive more demand for nutritious foods in a market setting.
  2. Enabling business to advance nutrition: supporting governments to prioritise, facilitate and encourage business action and investment to improve diets.
  3. Innovation: identification of key barriers in nutritious food value chains which require innovation, and leverage of new technological innovations to surface new ideas to overcome these.
  4. Impact assessment: developing new metrics and methods to better understand and map how to achieve impact through public-private actions in nutrition, and generating more rigorous evidence of what works, when and how.
  5. Business and nutrition knowledge hub: building a new knowledge hub to generate and collate information; development of a new executive level short course to share knowledge of what works, how and why in public-private engagements in nutrition.
  6. Business accountability in nutrition: creating a new accountability tool at country level to support businesses self-assess their impact on nutritious food systems and identify actions to improve diets; and supporting alignment of current business reporting in nutrition at global level for better business accountability in nutrition.

The work is delivered in partnership with a dozen implementing partners including civil society, business associations, media, research organisations and leading universities. 

This cycle faces challenges at every stage...

are not sufficiently aware of the nutritional value of certain foods they consume

Too few stakeholders
know where to go to find out “what works” in the public-private space

are not incentivised enough to develop sustainable business models to make nutritious foods accessible to low income consumers

do not know enough about where to intervene in food systems or which businesses to engage with or how to asses

In the programme, GAIN is creating a series of new tools, models and approaches to inform, guide and influence these various stakeholders to steer towards improving the consumption of nutritious and safe foods. We look at building demand, setting the policy environment, mobilising knowledge, innovation, business acountability and assessing impact and sharing what works.

At the country level, the programme works closely with governments, businesses, and other national stakeholders. At the global level, the programme promotes learning and dialogue between business leaders, government officials, donors, academics and civil society representatives to deepen and illustrate the conditions for successful public-private engagement for better nutrition.

MMW has six distinct but mutually reinforcing workstreams which form an impact pathway shown below:

Impact pathway

More investment in public-private engagements

that are better at improving consumption of nutritious and safe foods

Supporting environment

for engagement and accountability to motivate and facilitate more productive public-private engagements in nutrition

Evidence of what works

in public-private engagements is used to design and implement effective nutrition actions

Business accountability

Better alignment of global accountability mechanisms, and development of a new national accountability tool to improve SME and global business accountability in nutrition

Enabling action

Governments and other stakeholders better understand how to improve the enabling environment for business to advance nutrition and where in the food system action is needed

Key Innovations

New innovations – and methods for innovation development – to overcome challenges preventing nutritious foods moving from farm to fork

Mobilising Knowledge

Knowledge and evidence of what works (why and how) in the public-private nutrition space is collated and shared widely among key stakeholders

Demand Creation

Generating a deeper understanding within GAIN and the nutrition sector of what motivates consumers to improve the quality of their diets

Assessing Impact

New evidence of what works in public-private engagements, new metrics developed, and new methods adapted to map, track and measure public-private actions in nutrition



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