Viet Nam - Iron Fortified Fish Sauce

Fish Sauce Viet Nam

Viet Nam - Iron Fortified Fish Sauce

To reduce the prevalence of iron deficiency anaemia (IDA) at a national level, by making affordable iron-fortified fish sauce available to all those who are at risk for IDA. The specific objective is to decrease the prevalence of IDA among low-income and poor non-pregnant women of reproductive age in covered sites by 10% after three years of consuming fortified fish sauce.


Target group

Women of childbearing age, pregnant women, infants aged 6-24 months, and children up to five years of age (iron deficiency anemia affects 40% of the women of reproductive age, 45% of under fives).

Food vehicle

Fish sauce.

Outputs

20 major fish sauce companies will be fortifying fish sauce by Year 3 30 major fish sauce companies will be fortifying fish sauce by Year 5, which represents 70% of total market for ‘normal’ quality fish sauce consumed by at risk populations 32,600 kL of fortified fish sauce will be produced by Year 3 By the end of Year 3, at least 30% of at-risk populations in covered sites will: a) be knowledgeable about the importance of dietary iron and the benefits of consuming fortified fish sauce to reduce IDA, b) recognise the fortification logo, and c) will express the intention of trying to regularly buy and consume fortified fish sauce. By the end of Year 3, national decision-makers will have passed legislation/decrees on tax exemption for the importation of iron fortificant and budgetary support for iron fortification, and provincial and district level decision makers will have passed local legislation on the promotion of iron fortification.

Coverage

The project aims to reach coverage of 9 million overall by Year 3.

Date

07/21/2005

Description

Iron deficiency anaemia affects 40% of women of reproductive age and 45% of children under five years of age in Vietnam. Anaemia prevalence is found to be high in all regions of the country, but is greatest in rural areas, especially the Central Highlands region and Mekong River Delta. Fish sauce is a particularly good vehicle for food fortification, as the daily consumption is high and fortification can be achieved with only minor modification of the production process. Both efficacy and effectiveness studies of fish sauce fortified with NaFeEDTA produced results that pointed to a significant reduction of the prevalence of iron deficiency anaemia among those women who regularly consumed fish sauce. The price is also affordable – an additional two US cents per litre. The project will also help the government to reach its national iron deficiency anaemia targets and the fish sauce producers to implement Good Manufacturing Practice standards. The project will assist 20 of the country’s largest fish sauce factories to develop their production of NaFeEDTA-fortified fish sauce and to establish their quality control systems. These factories will fortify their ‘normal’ quality fish sauce, which is the type usually consumed by the at-risk population – the low income and the poor. A quality assurance and control program, implemented in the factories, will ensure consistent quality of the iron-fortified fish sauce from manufacturer to consumer. A further project component will support the development of a social marketing and education campaign on the key role of iron for good health and on the benefits of iron-fortified fish sauce – the campaign’s objective being to change the behaviour of low income and poor consumers from using non-fortified to using iron-fortified fish sauce. To generate institutional support to the project, iron fortification steering committees (made up of volunteers) will be established at provincial level with the primary purpose of conducting advocacy among local policy and decision-makers. At the national level advocacy will be conducted by the National Fortification Alliance. A system will be established to monitor progress in implementation of all components and evaluate its impact on at-risk populations. The project will also support capacity building at both national and provincial levels within the Ministry of Health.

Key achievements

Project appraised and Grant Agreement signed. Project staff recruited. Procurement Plan finalized. Steering Committee of the National Fortification Alliance established. Training courses initiated. Social marketing campaign started in March 2006. Monitoring and evaluation system being developed. Oil fortification is fully underway.

In-Country project advisor

This project is administered in partnership with the World Bank.