Bangladesh Social Marketing of Sprinkles for Home Fortification of Complementary Foods Project

Project Overview

In April 2007, GAIN awarded US$ 195,252 to the Social Marketing Company (SMC) to establish a sustainable model of marketing ‘Sprinkles’ iron supplements through engaging private distribution channels and using a ‘commodity cost recovery’ pricing strategy. SMC is recognised as a leader in condom distribution and has 60 percent of the market in Bangladesh for oral rehydration salts.

Goal

The goal of the project is to significantly reduce the prevalence of iron deficiency anemia among children under five years old across all socio-economic segments.

Duration

The project ended in October 2009.