The GAIN Business Alliance North America was launched on 1 November 2007. It looks at how companies which are based or headquartered in North America can fortify foods in an effort to contribute to public health in developing markters such as Africa. Further, it identifies specific partners for its members.

One of its members is Cargill. “Joining the GAIN Business Alliance is a good fit for Cargill,” said Scott Montgomery, Vice President, Corporate Procurement, Cargill. “It is consistent with our vision to be a global leader in nourishing people and will move GAIN towards its goal of improving the nutrition of one billion people in the years ahead.”

The GAIN Business Alliance North America is chaired by P&G.