Amsterdam Initiative against Malnutrition (AIM)

The Amsterdam Initiative against Malnutrition (AIM) is a joint initiative of the Ministry of Foreign Affairs of the Government of the Netherlands, Unilever, DSM, AkzoNobel, Wageningen University and ICCO.

AIM was launched in May 2009 during the GAIN Business Alliance Global Forum and its goal is to eliminate malnutrition for 100 million people in Africa by 2015. AIM represents an opportunity to combine the know-how of major players in the food and nutrition industry in six countries: Kenya, Tanzania, South Africa, Ethiopia, Ghana and Mozambique.

To reach its target the effort will focus on:

• Jointly developing and piloting innovative models to reach low income populations, by engaging them not only as consumers, but also as producers, suppliers or distributors in the value chain;
• Improving supply and access to affordable nutritious products;
• Reducing vitamin and mineral deficiencies by 20 percent;
• Targeting vulnerable populations, especially children and mothers.

Download the AIM Factsheet

Watch the video on the AIM launch and the interviews of Jay Naidoo, Chair of the GAIN Board, on Al Jazeera and CNBC Africa.

Read the Press Release issued for the launch of the AIM and the report of the GAIN Business Alliance Global Forum.

Listen to the interview of Jay Naidoo, Chair of the GAIN Board, and to Marc Van Ameringen, GAIN's Executive Director, on SAfm.