Amsterdam Initiative against Malnutrition (AIM)

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The Amsterdam Initiative against Malnutrition (AIM) is a joint public-private-partnership founded by the Ministry of Foreign Affairs of the Government of the Netherlands, GAIN, Unilever, DSM, AkzoNobel, Wageningen University, and ICCO. Several other “northern” organizations have joined the initiative as well as “southern” partners; Rabobank Foundation, Rijkzwaan, Dadtco, BoP Innovation Centre, FrieslandCampina, SPAR International, HIVOS, Intertek (UK), SPAR South Africa, AMREF, FAIDA (TZ), Federal Institute for Industrial Research (NG), Food Basket Foundation Initiative (NG), Africa Bio Medica (KE), Hilina (ET), Kinangop (KE), Ministry of Public Health and Sanitation of Kenya, Phillips Healthcare Services Ltd (KE), Renaissance Consultants Ltd (BD), SNV, Wageningen University/Centre for Development Innovation.  

AIM was launched in May 2009 during the GAIN Business Alliance Global Forum and its goal is to eliminate malnutrition for 100 million people in Africa by 2015. AIM represents an opportunity to combine the know-how of major players in the food and nutrition industry in seven countries: Kenya, Tanzania, South Africa, Ethiopia, Nigeria, Bangladesh, Indonesia.

To reach its target the effort will focus on:

  • Jointly developing and piloting innovative models to reach low income populations, by engaging them not only as consumers, but also as producers, suppliers or distributors in the value chain;
  • Improving supply and access to affordable nutritious products;
  • Reducing vitamin and mineral deficiencies by 20 percent;
  • Targeting vulnerable populations, especially children and mothers.

 Dutch Ministry of Foreign Affairs logo  GAIN logo  AkzoNobel logo








Unilever logo        Wageningen University logo


Additional Partners:



Download the AIM Factsheet

Charlotte Pedersen, AIM Coordinator, presents the Initiative at the GAIN Business Alliance Global Forum in London, in December 2012.

BoP Innovation Center signs a Memorandum of Understanding with GAIN. Read more.

Milk, everyday and for everyone. A seminar in Nairobi on 26 January 2012 outlined innovative opportunities to fight malnutrition through the dairy value chain. Read more

Watch the video on the AIM launch and the interviews of Jay Naidoo, Chair of the GAIN Board, on Al Jazeera and CNBC Africa.

Read the Press Release issued for the launch of the AIM and the report of the GAIN Business Alliance Global Forum.

Listen to the interview of Jay Naidoo, Chair of the GAIN Board, and to Marc Van Ameringen, GAIN's Executive Director, on SAfm.

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