Building Partnerships
Growing your business
By working with GAIN to fight malnutrition, businesses have a new and unique growth opportunity. Fighting malnutrition is a way to expand existing markets and create and develop new markets. It leads to meaningful engagement with governments, local NGOs, businesses and opinion leaders, and in turn facilitates the navigation of local regulations as well as local acceptance. It also results in new product development while promoting corporate values and meeting social responsibility obligations.
Positive impact on all stakeholders
Fighting malnutrition can have an impact on all the stakeholders of a business. Starting with employees from the headquarters to regional and local operations, they see the benefit. From awareness to active support of the programs to involvement on the ground, employee engagement grows.
Employment is created in new markets, and employees benefit from increased recognition, but the knock-on effect goes further. Improved nutrition creates jobs and increases purchasing power, leading to healthcare access and schooling for employees’ children.
Through networking with other businesses and organizations, and sharing mutually beneficial knowledge, it forges strong partnerships. By communicating around these partnerships we are seeing impact on brand value and lasting stakeholder engagement through the value chain from the internal audience right through to the end consumer.
The GAIN Business Alliance
Through the GAIN Business Alliance, we mobilize the private sector to discuss, network, share and ultimately develop new products, distribution mechanisms and marketing methods to bring new products to those in need. Working closely with the government or a development organization in a specific country, the GAIN Business Alliance ensures any new product developed delivers measurable public health benefits.
